ICONIC BRAND

Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

BRAND MARKETING

High-quality, richly illustrated and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.

SOTHEBYSREALTY.COM

The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography, and high-resolution photography. This content-rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.

GLOBAL RECOGNITION

When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly–qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries in over 990 brokerage firms worldwide, making Sotheby’s International Realty a truly global real estate brand. In 2018 we broke a new record, reaching $112 billion in global sales volume.

GLOBAL MEDIA PARTNERSHIPS

We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners' cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.

PROPERTY DISTRIBUTION

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to defi ne a marketing campaigns impact.

INTERNAL NETWORK

Aspen Snowmass Sotheby’s International Realty is a powerhouse firm with over 180 associates in 11 offices throughout the Roaring Fork Valley. Over 52% of our transactions are closed in-house, a tribute to a unique culture of collaboration amongst brokers, and our established presence in every major area, giving us a distinct selling advantage. Our brokers also provide services at the Ritz-Carlton in Aspen Highlands, the Timbers Club in Snowmass Village and the Shadowrock development in Willits.

LOCAL DOMINATION

Locally, Aspen Snowmass Sotheby’s International Realty is the leading real estate brokerage firm in the Roaring Fork Valley - our brokers have represent over a third of all sales in the area since 2013.

None of the other local affiliated brokerage firms in the Roaring Fork Valley have the same level of global marketing. The Sotheby’s International Realty brand is considered by consumers to be high quality, luxurious, exclusive and global - this brand recognition, plus the inumerous tools we have access to, allow us to offer a luxury level of service for properties at any price point.